Dr. Robert Kaspar is assistant professor for sports management at the Seeburg Castle University (SCU) in Salzburg within the degree program sports and events management. He lecturers on a broad range of subjects from sports marketing to sports organisations and sports venues and events management.
Before, he served as a special events coordinator with the organising committee of world´s largest sport and humanitarian event, the Special Olympics World Winter Games 2017 in Austria. His tasks varied from organising a global forum on inclusion with the ministers of sports and social affairs of the 107 nations being invited, organising the visit of the Austrian Federal President and the Federal Chancellor, the Games debriefing project as well as the observer program.
Dr. Kaspar occasionally lectures at the SKEMA Business School in Sofia Antipolis in France on sports and events management and at The Hague University of Applied Sciences on events and venue management.
During his leadership of the academic programs “Sports, Culture & Events Management” as well as “Marketing & Communications Management” and “Tourism and Leisure Management” he has acquired and led business projects with companies, federations and organisations in sports and culture.
From 2001 – 2003 he acted as CEO/Secretary General for the Salzburg 2010 Olympic Winter Games bid committee. In this function he was in charge of the bid books, leading a team of 500 experts in all technical fields as well as the national and international marketing and communications campaign.
Since 1994 Dr. Kaspar has served in a number of mega event companies, ranging from an International Garden Exposition, the European Capital of Culture Graz 2003 to the FIS Ski World Championships in Ramsau 1999 and St. Anton 2001. He created and lead the department of environment from 1994 – 1999 and finally received the Environmental prize by the Government of Styria.
Dr. Kaspar has published widely in the field of mega events in sports, business and culture and co-edited a textbook on “The Business of Events Management” with Pearson Education in 2014. His latest publication in the Routledge Handbook of Sports in the Middle East focused on mega events in the Gulf region.
Dr. Kaspar has obtained his Doctorate in International Business Administration at the Vienna University of Economics after having researched and studied in New Zealand, Spain and Sweden.