The Business of Events Management

John Beech, Sebastian Kaiser and Robert Kaspar

The Business of Events Management provides an accessible and lively introduction to the practice of managing an event, festival, conference or congress. Written by a team of international experts, the book incorporates the latest thinking in events management and highlights key theories, concepts and models by using a range of case studies and examples.

This book will enable you to:

  • Manage the financial aspects of events management
  • Understand the impact of events on built and natural environments
  • Explain the role of volunteers in an event and understand the challenges that managing them involves
  • Understand the key issues in planning and designing a venue

Each chapter features a real-life case study to illustrate key concepts and place theory in a practical context, as well as preparing students to tackle any challenges they may face in managing events. Case studies include the Edinburgh International Festival, the 2010 Winter Olympics and Indian Premier League Cricket.

Available now

Publikationen 2013 – 2017

In den letzten Jahren publizierte ich einige Buchbeiträge in internationalen Publikationen im Sport- & Eventmanagement.

The UEFA Euro 2020 as a pioneer project for multi-venue sports events.

Stura C., Aicher C., Kaspar R., Klein C., Schulz S., Unterlechner S. (2017):
In: Dodds M., Heisey K., Ahonen A.
Handbook of International Sport Business. Routledge/London

The Sochi Olympic Winter Games and their sports tourism and events management potential for the Russian Federation.

Kaspar R. & Wallner B. (2017):
In: Chadwick S., Arthur D. & Beech J.
International Cases in the Business of Sport. Routledge/London

The dimensions of events management.

Kaspar R. (2014):
In: Beech J., Kaiser S. & Kaspar R. (2014) (Hrsg.)
The Business of Events Management. Pearson/Harlow

The event life cycle.

Kaspar R. (2014):
In: Beech J., Kaiser S. & Kaspar R. (2014) (Hrsg.)
The Business of Events Management. Pearson/Harlow

Mega Events, Festivals und Destination Branding – Ein Europa der Events?

Kaspar R. (2013):
In: Wolfram G. (Hrsg.)
Kulturmanagement und Europäische Kulturarbeit. Tendenzen – Förderungen – Innovationen. Leitfaden für ein neues Praxisfeld. Transcript/Bielefeld

The impacts of sport.

Kaspar R.; Kaiser S. (2013):
In: Beech, J. & Chadwick, S. (Editors):
The Business of Sport Management. Pearson/Harlow

Challenges of tourism development in winter sports destinations and for post-event tourism marketing: the cases of the Ramsau Nordic Ski World Championships 1999 and the St. Anton Alpine

Kaiser S., Alfs C., Beech J., Kaspar R. (2013):
Ski World Championships 2001.
In: Journal of Sport & Tourism. Routledge/London.